This idea is archived

Captivate audiences using 3D Drawings & Street Art

Provided by Ministry of Experience
Versatile performance art form, pavement art is tailored to specific sites, themes and audiences.

Tell us about the Opportunity / What is it?

Ministry of Experience is a company that focuses on building brand relationships that cut through the clutter. We see too many of today's approaches as conventional and less able to move the needle with today's media savvy audiences. A well-executed street mural can make prospects more receptive to other marketing, foster believability and trust, motivate consumers with the urge to respond, stimulate voluntary brand engagement, use the conversation of interaction to convert prospects to customers, and transfer ownership of the brand to the consumer.

What is the Marketing Objective?

Create a reaction and give people a reason to follow up and remember your brand, along with recalling the experience.

How does it work?

Anamorphic (3D), street murals, are crafted in brilliant, ephemeral Fine Art chalk pastels, and literally create a new perspective on the grey street, delighting and amazing pedestrians. Subject to size of artistic crew, the drawings can take from 10 hours to a couple of days. The artwork fades as it is worn away by the elements. Our pavement art is exceptionally photogenic and attracts avid interest from passing crowds using their cameras on their mobile phones.

Who's used it in the past?

Brands to have worked with Ministry of Experience 3D drawings and street art include - Coors, Tommy Hilfiger, Vodafone and Historic Scotland.

Features / Benefits

Permission based either via local authorities or private landlords. Unavoidable format in key locations. Opportunities to increase impact via direct one-on-one experiential activity such as sampling, promotional girls, text marketing, postcards, leaflets and competitions.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAll adults
16 - 24
25 - 34
35 - 44
All Genders
AB
ABC1
C2
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSEXPERIENTIAL
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