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CASE STUDY: 2K Games 'Bioshock' Campaign

Provided by Bauer Media
The launch built an awareness of the new game 'Bioshock', driving sales through FHM.com
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What was the Challenge / Background of the Campaign?

To build awareness of launch and drive sales of new game with explanation of point of difference and use of in-game creative/design. Our solution was to create a high impact homepage takeover on FHM.com and a unique custom pushdown creative. Find out more...

What was the Campaign Objective?

To build awareness of launch and drive sales of new game with explanation of point of difference and use of in-game creative/design.
Reference: 2730 // Posted: 27.03.08

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMales age 16-34, recreational gamers
16 - 24
25 - 34		Male
All
Students
MAGS / CONSUMER
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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