CASE STUDY: Acer Pavilion at the Olympic Park
Provided by Blackjack Promotions
The Acer Showcase experience was designed to offer an interactive journey of exploration into the Olympic Park.
What was the Challenge / Background of the Campaign?
Interactivity was key within the showcase. That combined with demonstrating how the technology products had been used during the Olympic Games meant that those who visited the pavilion were able to learn about how the brand contributed to their personal enjoyment and the overall success of the event they were there to see, while enjoying the opportunity to use the machines themselves.
What was the Campaign Objective?
1) Entice visitors to the Olympic Park into the Pavilion to experience the Acer Journey through customer facing interaction
2) Educate visitors on Acer products, new technologies and innovations to enhance brand knowledge and awareness
3) Ensure that every visitor to the Pavilion left having the best experience possible
What was the Solution?
To immerse the visitor in an unrivalled and entirely personalised brand experience. Blackjack provided a team of Event Managers and Brand Ambassadors of outstanding talent, skill and diversity to ensure we were able to deliver all of the campaign objectives to an exceptional standard.
What were the Results?
The Acer Pavilion had a total of 63,846 visitors during the Olympic and Paralympic periods, in which 40,222 registered to become part of the Acer Journey. This can be measured as 63% of all people who visited the Pavilion, an average of 2,500 visitors everyday during the course of the Olympics and Paralympics.
What were the Key Learnings of this Campaign?
We were able to use our considerable experience of pass operated environments in order to effectively plan and manage the staff application processes and adapt working practices to operate within the Olympic Park. The importance of a well trained and highly effective team of staff was once again demonstrated as they enhanced and delivered the personalised communication aspect emphasised by the experience as a whole.