CASE STUDY: Adidas - One Brand Anthem
Provided by Hill and Knowlton
Hill and Knowlton helped adidas unveil their latest global campaign - with the launch of 'all adidas'.
What was the Challenge / Background of the Campaign?
Hill and Knowlton helped adidas unveil their latest global campaign - the biggest in the brands history - with the launch of 'all adidas'. This was the first time ever that adidas has created a campaign that leverages the three divisions that make up the brand - Sports Performance, adidas Originals and Sport Style, and combines them in one commercial that shows the unique breadth and depth of the brand.
What was the Campaign Objective?
To unveil the latest global adidas campaign.
What was the Solution?
Hill and Knowlton seeded the commercial out to trade, sports, news and lifestyle media, achieving over 100 items of media coverage including stand-out coverage in Marketing, Daily Star, The Sun, MTV, Telegraph Online, OK, GQ and Harpers Bizarre.
What were the Results?
The commercial received 2.3 million views on YouTube and the UK coverage was heralded by the brand as a stand-out market.