Create a book for your brand
Provided by Penguin Random House
Encourage customer loyalty and repeat purchasing by creating a book to underpin brand identity & promote your products
Tell us about the Opportunity / What is it?
Why not create a book for your brand? Books are a great way for brands to underpin their identity and promote their products. They are not only of high perceived value to the consumer,
they are extremely cost-effective to produce. As an incentive, they encourage customer
loyalty and repeat purchasing. Penguin Random House have an experienced sales promotion team who will consult with you to select, create and deliver the perfect titles and formats to suit both your promotion and budget. Whatever your budget, we can tell you what's possible.
What is the Marketing Objective?
To secure great media coverage, spread your brand's message and encourage customer loyalty.
How does it work?
Penguin Random House have an experienced sales promotion team who will consult with you to select, create and deliver the perfect titles and formats to suit both your promotion and budget. We can start from scratch with content a brand already has to create a new book, or we can adapt a book using content from a book we publish, adding new material or simply printing copies with a brand logo.
Who's used it in the past?
There's the roster of brands we've already worked with in a similar way. From The History of The World In 100 Objects, published with the British Museum to Eat Drink Nap, in conjunction with Soho House. Other previous partners include institutions like Transport for London and the Royal Mail to cutting-edge start-ups like Mind Candy and Brewdog. We always publish books in a way that draws huge media attention and delivers great sales, but with partners we add a third dimension and publish in a way which is tailored to your broader goals.
Features / Benefits
- Penguin Random House is both the world's largest publishing house and the iconic British publisher, recognised by 99% of the book-buying public.
- Our editorial team will work with you to help shape a book for your brand, as well as managing the editorial work to deliver a flawless finished product.
- Marketing & PR. We'll work with you to make publication of the book a major media moment.