Christmas Partnership With World Renowned Brand The Snowman
Provided by Penguin Random House
Reach families this Christmas. Partnership opportunity for brands to create bespoke editions of The Snowman and The Snowdog.
Tell us about the Opportunity / What is it?
The Snowman is a world renowned brand which represents the essence of Christmas for families across the world. With the launch of The Snowman and The Snowdog to mark the 30th year anniversary the brand has been given a new lease of life. We're looking for promotional partners across all fields to work with this Christmas. This opportunity could span from a small scale promotion using branded books to a larger scale partnership involving licensing the brand for your event or working with our other licensors across film, tv, theatre.
What is the Marketing Objective?
Drive sales through the ultimate Christmas connection. The Snowman evokes a true sense of family and can help to create fabulous Christmas memories. Using books is a unique and creative way to promote your brand message and connect with your key consumers. The books can be used in a number of ways to celebrate Christmas, in retail, in-store promotions, events, subscription and loyalty rewards.
How does it work?
We can work with our creative team to create bespoke editions of The Snowman for your brand to be used promotionally, as corporate gifts, for competitions, for retail purposes and any other suitable opportunity. We could look into partnering on Snowman themed events and screenings of the Snowman and the Snowdog. We work frequently with the national and regional media as well as magazines and could investigate promotional opportunities with these partners.
Who's used it in the past?
In the past we have partnered with Nationwide, Thomas Cook, Snowzone, Waterwise, Sodexo and Joules. This year will be the first year for big Snowman partnerships as the majority of the new Snowdog material was embargoed until Christmas day last year.
Features / Benefits
Over 8.4 million copies have sold worldwide of The Snowman with 2.6 million books sold in the UK - a true Christmas classic. This year marks a completely new opportunity to print bespoke and branded copies of The Snowman and The Snowdog. Exclusive and completely tailored to your needs, partnering with this wholesome family feel good brand will provide a unique and lasting message for your key consumers.