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CASE STUDY: Lastminute.com use taxi ads to support TV campaign

Provided by Ubiquitous Ltd
Taxi advertising was used to raise awareness of 'Good Stuff' and lastminute's unique TV ad 'The Mexican Thumb Wave'.

What was the Challenge / Background of the Campaign?

Lastminute.com wanted to raise awareness of the 'Good Stuff' and lastminute's unique TV ad 'The Mexican Thumb Wave'. The 540 taxis that were operating nationally promoted the 'Feel Good' campaign but some were also utilised to promote the Last Minute Pop Up Store openings. Many Ubiquitous advertising campaigns are generally more involved than simply placing an ad on our taxis. In this campaign some of our drivers also became an elite team of PR operatives offering free rides to the public raising and becoming brand ambassadors for the forthcoming 'Mexican Wave' TV ad. Find out more...

What was the Campaign Objective?

To raise awareness of the 'Good Stuff' and lastminute's unique TV ad 'The Mexican Thumb Wave' and to create a totally integrated campaign that highlighted to Lastminute that taxi advertising is an effective medium to use in tandem with their TV ads.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMass audience via 540 taxis in operation
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
NON-TRAD OUTDOOR
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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