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CASE STUDY: MADE Design a FAB Den Brand Experience Tour

Provided by Multiply
MADE Ltd was employed to devise a brand experience to assist in the re-launch of the Fab ice lolly.

What was the Challenge / Background of the Campaign?

MADE was employed to devise a brand experience to assist in the re-launch the Fab ice lolly. Owing to the Fab's iconic 3 flavours in one; we came up with the concept of a 3 in one den with three different zones where the kids could hang out and have fun. MADE developed a brand experience sampling campaign for interactivity within the target audiences leisure time, that was fun and relevant to the brand. The theme of which became the lead strategy idea for the Above and Below the line advertising, pr and sales promotion campaign. Find out more...

What was the Campaign Objective?

Celebrate Fab's 40th birthday. Bring Fab to life in a Unique and Captivating way. Generate awareness of new healthy strawberry content among mums and kids. Generate trial of the product amongst kids. Trigger memories in mums of Fab lollies from their childhood and thus driving them to purchase Fab. Create a lasting impression. Bring to life personal memories and experiences. Interaction with consumers. Generate word of mouth. Acquire contact details of parents from across the UK for research purposes. Create a unique and engaging on-site experience.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMums with young children
0 - 9
25 - 34
35 - 44
Female
ABC1
C2
Main Shopper
Kids HH
NON-TRAD OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDRIVE TRIALEXPERIENTIAL
SAMPLING
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