FHM and Heat would create 2 unique microsites, supported and driven by magazines and online media that delivered the user all they would need to help them flirt more effectively. This was also driven by a unique prize for two men and two women to win a day of pampering, styling, language and body language professional training and night on the town to practice their new skills. This was documented by video vignettes showing the lucky winners in action. Further information and a message board offered extra interactivity Find out more...

Promoting interaction through brands Heat and FHM, both online and through magazines.