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CASE STUDY: Simply Be 'Create Your Look' Campaign

Provided by Bauer Media
The 'Create Your Look' campaign recruited customers online, encouraging users to open new accounts
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What was the Challenge / Background of the Campaign?

To recruit customers online & encourage users to open new accounts. Using our Heat, More & New Woman brands our solution was to create a Flash based drag and drop closet where users could create the look they wanted and see combinations of items together before purchase. Find out more...

What was the Campaign Objective?

To recruit customers online & encourage users to open new accounts.
Reference: 2724 // Posted: 27.03.08

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BudgetReach & FrequencyTarget AudienceMedia Used
£101k to £250k18-34 year old females
16 - 24
25 - 34		Female
All
MAGS / CONSUMER
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearRECRUITMENT
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