Sponsorship Opportunities with Yours Guide

Provided by Bauer Media
Yours Guides are available for sponsorship and are the ideal way to deeply engage with your target market.
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Tell us about the Opportunity / What is it?

Yours readers can be cautious about making decisions without getting information from a trusted source. Yours magazine is an important resource for readers in all aspects of their life. There are some subjects about which readers need more information than we can supply in the magazine itself, which is why we produce specialist guides. Guide subjects can be developed according to sponsors' objectives, but topics could include: The Yours Guide to Staying Supple, The Yours Guide to Anti-ageing or The Yours Guide to Fun With The Grandkids.

What is the Marketing Objective?

Align your brand with a respected resource for females aged 50+.

How does it work?

A 20 page Guide, including: All print costs, Editorial contents, Design and layout, Sponsor branding on every page, Editorial support and exclusivity, Promotion on the dedicated Guide page in every issue for 1 year, Promotion on any relevant editorial features and Promotion on Yours.co.uk for one year. In-magazine promotion of the Guide can be 'tweaked' to deliver desired results if required. Exclusivity - we will not run competitive Guide with any other client for a 12 month period.

Who's used it in the past?

Please contact for details of previous advertisers.

Features / Benefits

Yours Guides are the ideal way to deeply engage with your target market, providing detailed information to readers who have specifically requested it. They offer sponsors the opportunity to communicate with consumers in an environment in which they are actively seeking out information, before they have spoken to competitors. Sponsors also benefit from the trust, loyalty and responsiveness of Yours readers through the endorsement of Yours magazine and each Guide is a unique proposition giving the sponsor 'ownership' of the subject for 12 months.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kFemales aged 50+
55 - 64
65+
Female
ABC1
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTSPONSORSHIP / MEDIA
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