Taco Bell wanted to encourage consumers to pop by their stores for afternoon snacks.
They leveraged SoundCloud's artist partnership program to spotlight the $1 flavoured beverages available from 2-5pm daily in tandem with a high impact, day parted media campaign.
Taco Bell and SoundCloud identified Big Data and Viceroy as two influential artists to collaborate with in the creation of a brand new 'flavoursome' tracks to spotlight the happy hour drinks.
The track premiered on Big Data's profile page, which was then reposted to the official Taco Bell SoundCloud page.
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