CASE STUDY: Taco Bell partner with SoundCloud's artists
Provided by Soundcloud
In US,Taco Bell used SoundCloud's artist partnership program to spotlight their $1 drinks with a high impact, day part campaign
What was the Challenge / Background of the Campaign?
Taco Bell wanted to encourage consumers to pop by their stores for afternoon snacks.
They leveraged SoundCloud's artist partnership program to spotlight the $1 flavoured beverages available from 2-5pm daily in tandem with a high impact, day parted media campaign.
Taco Bell and SoundCloud identified Big Data and Viceroy as two influential artists to collaborate with in the creation of a brand new 'flavoursome' tracks to spotlight the happy hour drinks.
The track premiered on Big Data's profile page, which was then reposted to the official Taco Bell SoundCloud page. Find out more...
What was the Campaign Objective?
To build the habit of visiting Taco Bell for an afternoon snack fix and enrich the SoundCloud user experience through exclusive content that showcases Taco Bell Happier Hour.