This idea is archived

CASE STUDY: Tesco Screens - Dolmio Organic Sauce Launch

Provided by dunnhumby Ltd
Dolmio uses screens in aisles at Tesco stores to launch their new organic sauce range.

What was the Challenge / Background of the Campaign?

Dolmio wanted to drive maximum awareness and trial of the new launch of their organic sauce range. dunnhumby created a campaign using digital screens in Tesco stores throughout the UK. The campaign consisted of a 5 second piece which was shown on screens in the power aisle and a 10 second piece in the grocery zone. The results showed a sales uplift for Dolmio organic sauce of 22.4% during the campaign and a sales uplift of 11.3% after the campaign had ended. Overall a total of 5,884,136 households were covered.

What was the Campaign Objective?

To raise brand awareness and gain trial.

BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kAll adults. Tesco customers.
25 - 34
35 - 44
Female
Male
AB
ABC1
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service