CASE STUDY: The Times and Samsung Galaxy Note launch
Provided by News UK
Samsung partner with The Times to demonstrate the functionality of the Samsung Galaxy Note among business decision makers.
What was the Challenge / Background of the Campaign?
News UK is part of News Corp - a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. Samsung were looking for a partner to launch their new Galaxy Note and looked to The Times for help.
What was the Campaign Objective?
The campaign objective was to raise awareness and demonstrate the functionality of the Samsung Galaxy Note among business decision makers.
What was the Solution?
Samsung partnered with The Times to sponsor Downloading Davos 2012. The pinnacle of the campaign was the Downloading Davos event hosted by The Times and The Wall Street Journal. James Harding, The Times Editor, and a guest panel including Sir Martin Sorrell delivered the key insights and analysis from the World Economic Forum to a room of 100 of the UK's most influential business decision makers.
What were the Results?
Each delegate attending the event was given a Samsung Galaxy Note loaded with a bespoke Downloading Davos app. The app acted as a digital aid to the event and included biographies of the speakers, Times content and networking functions.
What were the Key Learnings of this Campaign?
The campaign got the Samsung Galaxy Note into the hands of some of the UK's most influential business decision makers and the app demonstrated it's considerable capabilities.