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CASE STUDY: TMi promote the release of 'Alvin and the Chipmunks'

Provided by Turner Media Innovations
TMI helped Twentieth Century Fox building pre-awareness during the promotion of their new film, 'Alvin and the Chipmunks'

What was the Challenge / Background of the Campaign?

Twentieth Century Fox wished to build pre-awareness and promote the release of their new film, 'Alvin and the Chipmunks'. At Turner Media Innovations we know that 68% of kids pick their movie visits from on-air advertising, and a fifth of kids' internet usage occurs whilst watching TV, and so we created a two-tiered campaign, launching with a CN Network competition, followed by a 30 second webdrive sending kids online to our bespoke Alvin & The Chipmunks microsite - complete with Karaoke Booth, the official film trailer, character information and downloads. Find out more...

What was the Campaign Objective?

To build pre-awareness and promote the release of their new film, 'Alvin and the Chipmunks'.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6-11.
0 - 9
10 - 15
Both
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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