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CASE STUDY: Using the web creatively - Samsung and 3am.co.uk

Provided by Trinity Mirror
Read about Samsung's mission to find a 3am girl to promote their latest "social networking on the move" handset.

What was the Challenge / Background of the Campaign?

Samsung came to us with the brief to promote their latest "social networking on the move" handset. We proposed a competition that incorporates hourly updates such as being out and about as a 3am girl. The result was a unique competition to find a 3am girl which employed: 3am facebook page, editorial articles posted on the homepage, a twitter feed, and online voting mechanism to select the competition winners. There were over 5,000 page views of the competition in less than 1 week and 13,000 clicks generated from co-branded advertising! Find out more...

What was the Campaign Objective?

To build awareness and create excitement around the launch of their new "social networking on the move" phone.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsOver 5000 page views of the competition in less than 1 week
16 - 24
25 - 34
Female
C2
DE
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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