Channel Takeover Opportunity with Runner's World
Provided by Hearst Magazines
A new channel dedicated to Women's Running on the website of the UK's largest running magazine.
Tell us about the Opportunity / What is it?
Runner's World is a Hearst Magazines' publication and is the largest running magazine in the UK,providing advice and inspiration to runners of all levels.Their new channel Women's Running,which launched this past August,is committed to all areas of running; including gear,health,pregnancy,training and competitions.Hearst is pleased to offer the opportunity for a brand to 'takeover' this new, female-based Runner's World channel.
What is the Marketing Objective?
Women's Running offers the opportunity to promote your brand directly to an active female audience.Achieve multiple objectives like building brand awareness,upping engagement levels and driving penetration.Benefit from associating your brand with a health conscious,fitness focused channel.
How does it work?
A channel takeover will incorporate all ad formats.This includes leaderboard, MPU and skin,offering your brand dynamic and visible,rich media placement around relevant content.Runner's World also can offer scale to a Women's Running channel takeover by using Quantcast coding to target female consumers ROS across Runner's World.
Who's used it in the past?
Asics running shoes and sports apparel currently promotes marathon training on the Women's Running channel.
Features / Benefits
Consumers are constantly becoming more health conscious.Hearst is offering the opportunity to take advantage of steadily growing fitness trends through a trusted, community-based digital platform.Women's Running is built into the editorial navigation of Runner's World, guaranteeing high visibility.Channel traffic is estimated to be a minimum of 50,000 page views per month.