The Christmas market is worth approximately £90billion, with an estimated 2.5% rise in Christmas retail spend in 2015. The high street and malls are still the most popular destination for Christmas shopping, 8 out of every £10 is being spent in store. With this in mind Talon have put together 2 packages that will enable advertisers to capitalise in the build up to Christmas:
Weekend retail activation pack (2 weekends) - A digital OOH weekend pack featuring the UK's best performing sites & Black Friday (November 27th) three day digital pack.
The main objectives around these opportunities is to drum up brand awareness in the build up to Christmas. With 20% of people in 2014 using their smart phone to buy gifts, now is a key time to capitalise on the emerging mobile commerce market.
Weekend Retail Activation Pack (2 weekends) - 5 million all ads impacts. In locations that will include: London, Manchester, Birmingham, Leeds, Liverpool, Bristol, Newcastle, Glasgow & Edinburgh.
Black Friday three day digital pack - 23 digital screens & 20 x small format digital, during consumer and retail hours. 5 million+ impacts (excludes small format digital impacts)
Please contact us to find out more about these opportunities.
OOH can be used to amplify iconic TV advertisments. The festive season is a time of the year when people are travelling, spending and entertaining in large numbers. Your audience is extremely mobile, ensuring a key time of year for both domestic and international travel.