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Christmas opportunities in OOH

Provided by Talon
Q4 and Christmas opportunities in OOH from Talon

Tell us about the Opportunity / What is it?

The Christmas market is worth approximately £90billion, with an estimated 2.5% rise in Christmas retail spend in 2015. The high street and malls are still the most popular destination for Christmas shopping, 8 out of every £10 is being spent in store. With this in mind Talon have put together 2 packages that will enable advertisers to capitalise in the build up to Christmas: Weekend retail activation pack (2 weekends) - A digital OOH weekend pack featuring the UK's best performing sites & Black Friday (November 27th) three day digital pack.

What is the Marketing Objective?

The main objectives around these opportunities is to drum up brand awareness in the build up to Christmas. With 20% of people in 2014 using their smart phone to buy gifts, now is a key time to capitalise on the emerging mobile commerce market.

How does it work?

Weekend Retail Activation Pack (2 weekends) - 5 million all ads impacts. In locations that will include: London, Manchester, Birmingham, Leeds, Liverpool, Bristol, Newcastle, Glasgow & Edinburgh. Black Friday three day digital pack - 23 digital screens & 20 x small format digital, during consumer and retail hours. 5 million+ impacts (excludes small format digital impacts)

Who's used it in the past?

Please contact us to find out more about these opportunities.

Features / Benefits

OOH can be used to amplify iconic TV advertisments. The festive season is a time of the year when people are travelling, spending and entertaining in large numbers. Your audience is extremely mobile, ensuring a key time of year for both domestic and international travel.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kChristmas shoppers. Reach dependent on size of budget.
All adultsMain Shopper
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 18 Dec 15BUILD AWARENESS
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