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Cinema Ticket Promotions

Provided by p&mm
Filmology are the UK's leading provider of promotions and incentives utilising cinema and the movies.

Tell us about the Opportunity / What is it?

Filmology is the UK's most experienced supplier of cinema ticket promotions in the UK. We work with our partner cinema chains (ODEON, Cineworld, Showcase and Empire) to build promotions to meet your objectives whether they be to increase sales, encourage test or affect behaviour.

What is the Marketing Objective?

Typically our promotions are used on-pack to help drive sales of a product, but they can be used to positively affect any behaviour you wish, such as member get member campaigns or product test incentives.

How does it work?

This depends entirely on your objectives. We have been working in the cinema sector for over 10 years, so our relationships with the cinema companies delivers you flexibility you would not normally find. Every promotion is different, we understand that, that's why we approach every promotion from a fresh angle. Typically the reward is cinema tickets, however we can build a movie or cinema based promotion unique to your brief.

Who's used it in the past?

There have been a huge number of different mechanics and clients over the past 10 years, some examples as follows: Ford - Test Drive Incentive, Cadbury - Product Purchase Incentive, Quaker Sugar Puffs - On-pack promotion, Sony - Trade marketing initiative, Kraft Dairylea - On-pack promotion for childrens products, Mars - On-pact promotion, MasterCard usage incentive, Pizza Hut purchase incentive and much much more!

Features / Benefits

Working with the cinema chains through us gives you the benefit of being associated with all movies on general release during your promotion. You are not limited to individual movie franchises. What's more, because you are dealing with a specialist promotions agency, we are able to navigate the politics of working with cinemas in the movie industry so that you can avoid the pitfalls of the negotiation process. Cinema tickets are desirable to a huge target market and the ever changing catalogue of films on release means that your promotion changes every week!

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEveryone loves the cinema - from the ages of 4 to 84!
16 - 24
25 - 34
Female
Male
AB
ABC1
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITYSALES PROMOTION
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