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Large LED Digital Poster in Manchester City

Provided by Forrest Group Ltd
Large LED Digital Poster overlooking Piccadilly Gardens in Manchester City Centre. Audience of 2.08 million individuals per week

Tell us about the Opportunity / What is it?

***SEPT AVAILABILITY*** This is your chance to advertise on our £1.8M LED CityScreen situated directly over Piccadilly Gardens in Manchester. This is one of two city centre LED digital posters available via Forrest-CityScreen. Our Glasgow screen has been live since 2002 , both CityScreens benefit from mass impact in each city centre. The digital aspect enables flexibility such as live updates and daypart; we can give your brand more exposure at the time of day that will reach your key target market. Forrest also have a design team in house if needed. Reach of 2.08M per wk

What is the Marketing Objective?

Brand Awareness and Recognition. Large, quality audiences, head on viewing making your advertisment extremely hard to miss. Reactive campaigns benefiting from high recall.

How does it work?

Email your image or movie file to artwork@forrest-group.co.uk we then download remotely to either both CityScreens (Glasgow and Manchester) or to one city only, programming in campaign dates and timings (e.g. upweighted in the evening for alcohol brands, drive time for cars etc). A webcam allows you to view your advert live in your chosen city. Creative from TV, internet, outdoor (6 sheet / 96 sheet) can be used giving you added flexibility.

Who's used it in the past?

The CityScreen Network has had a wealth of clients since it's launch in Dec 06 ranging from Magners to Nintendo, Renault to Lancome, Camelot to H&M, DKNY to Sony Ericsson. CityScreen Manchester also counts Oasis, Magners, Bacardi, Stella, Nokia, Next, Slimming World, Lastminute, BT, Orange, Pepsi and DFS amongst its advertisers.

Features / Benefits

This is a highly flexible advertising medium allowing you to chose start and end dates, timings of the campaign and up weight for key periods. There is no minium or maximum run time (subject to availability) and you can use moving or still images. The concept works with existing copy - landscape or portrait. Screens are situated in high impact sites, delivering directly into the heart of the city. Your campaign can be shown on the best LED technology available in world today. We benefit from proven success in Glasgow with huge audience levels - delivering mass recall.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 2 million consumers a week
0 - 9
16 - 24
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBRAND STATURE
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