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Consumer Finance Awards

Provided by Guardian Newspapers Limited
These awards are designed to recognise the financial institutions that excel in delivering the best customer service

Tell us about the Opportunity / What is it?

Champagne sponsorship includes: Logo on banners at Champagne reception Thanks within introductory speech Logo on banners surrounding the event Logo on screen backdrop on stage set Logo on proceedings, menus and results brochure Editorial mention in follow up coverage Table for 10 at the event

What is the Marketing Objective?

The event is a key networking opportunity, attended by key industry personalities and senior finance journalists from The Guardian and The Observer. Sponsorship of the event also offers the opportunity to build consumer awareness in the subsequent editorial coverage.

How does it work?

Readers are asked to rate their financial services providers according to a range of criteria on a 5 point scale. This includes efficiency of handling queries, claims procedures, ease of access to providers, competitiveness of policies and overall customer service. Over 7,000 responses were received last year.

Who's used it in the past?

Past sponsors include Virgin Money, First Direct, Saga and Smile.

Features / Benefits

It’s an established and prestigious event in its 7th year, considered a benchmark for customer service. The ceremony is a black tie event with a high profile guest speaker. The awards will be followed up by editorial coverage in Money, Cash, Money Observer and Guardian Unlimited Money. Offers association with two leading quality newspapers, the UK’s most popular website and the UK’s leading investment magazine. Generates word of mouth recommendation from consumers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 7,000 readers responded last year
LOCAL MEDIA / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 06 - 31 Oct 06BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MEDIA
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