This idea is archived

i-movo controlled digital voucher system

Provided by i-movo
Use the power of the mobile internet and i-movo's digital voucher platform to give an attractive experience for consumers.

Tell us about the Opportunity / What is it?

For some time now, i-movo have led the market for Secure Digital Vouchers using real-time authentication in stores to remove all potential for misuse. However, not all promotions require this level of verification. "Self-liquidating" promotions where a customer needs to "spend to save", such as a percentage discount on a minimum order value or a "buy one, get one free" offer, do not pose the same financial risks as vouchers for free products or for a cash discount. i-movo's Controlled Digital Voucher system enables such promotions without any changes to retailer systems.

What is the Marketing Objective?

To encourage trial of your product.

How does it work?

Controlled Digital Vouchers are a new and unique offering which allow higher-value offers to be distributed by mobile phone, without the need for a technical integration or new processes in-store. They take advantage of the power of the mobile internet combined with i-movo's proven digital voucher platform to give an attractive experience to the consumer, an easy process for retailers and an enhanced return-on-investment to the brand issuing the voucher.

Who's used it in the past?

Please contact i-movo for details of previous advertisers. Text KAHUNA to 84555 to see an example.

Features / Benefits

The advantage of Controlled Vouchers is the considerably reduced financial exposure to the voucher issuer, without requiring changes to point-of-sale technology or processes, and as a consequence vouchers can be of higher perceived or actual value than completely "unsecure" digital vouchers. This makes campaigns much more attractive to consumers as after all, the quality of the offer is the major factor in the success of any voucher campaign.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-65 All Adults
25 - 34
35 - 44
All adults
Both
All
ABC1
MOBILE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDRIVE TRIALDIRECT MARKETING
SALES PROMOTION
SAMPLING
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