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Cosmetic & Beauty Brands reach Youth through Mobile using Blyk

Provided by Blyk UK
With over 100,000 targetable members, Blyk Media creates the opportunity for Cosmetic & Beauty brands to set the Summer trend

Tell us about the Opportunity / What is it?

Blyk is the new media channel for reaching and engaging 16-24s through mobile phones. Blyk is an exclusive mobile phone network which links young people up with the brands they like and gives them free texts & minutes every month. Blyk members are verified and profiled, providing you with a highly targeted audience, ready to receive relevant communications from you. Key communications can be delivered by late night shopping or Saturday mornings in order to be front of mind, retained on the handset for interaction purposes at the point of sale.

What is the Marketing Objective?

Your marketing messages straight to a highly profiled, opted 16-24's to help you drive sales. Build quick 16-24 coverage. Develop an understanding of the product offer in a relevant and engaging way and build a relationship between the Brand and Blyk members. Fully accountable Return On Investment. Drive awareness to your Beauty & Cosmetic website and promoting new products launched.

How does it work?

Blyk leverages the dominant mobile behaviour of young people: messaging. By sending targeted, relevant messages directly to their mobile phones, Blyk enables you to build a relationship between the brand and Blyk members, drive entries to national competitions and generate awareness and sales of cosmetic & beauty products. This route to young people clearly works, with campaigns on Blyk enjoying an industry-leading average response rate of 29%.

Who's used it in the past?

We have also undertaken highly innovative Personal Care sector campaigns which include L'Oreal, Boots, Brylcreem and Clinique. A other wide variety of clients across a range of sectors, from 20th Century Fox, COI to Coca-cola and Nat West. For more information on these Case Studies please visit our trade site at media.blyk.co.uk or download the attached document.

Features / Benefits

Profiled audience of 16-24s providing a highly targeted audience wanting to receive relevant communications directly to their mobile phones. Reach them at the right time, when they're out and about or at home. Industry-leading response rates show the strength of building a dialogue through this conversational and personal media channel. Drive sales by delivering a number directly to their mobile handset or a portable coupon while they are out and about. Targeted, relevant and effective communication for young people.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k150,000 profiled members
16 - 24Female
AB
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITYDIRECT MARKETING
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