This idea is archived

Deliver massive standout with Metro Wraps targeting 3m commuters

Provided by Metro (Associated Newspapers)
Stop Metro's net-savvy, early-adopting, Urbanite readership in their tracks by creating a high impact coverwrap.

Tell us about the Opportunity / What is it?

Stop Metro's net-savvy, early-adopting, Urbanite readership in their tracks by creating a high impact coverwrap. A coverwrap, either on standard or glossy paper, achieves massive stand-out and is literally the first thing our readers will see when they pick up their copy. It also allows you to create two pages of editorial on the inside front and back cover. The Metro editorial team can help in writing this. Coverwraps can be used in a clever way. From turning the paper into a broadsheet (BT) to creating talkability with the Sony Ericsson wrap.

What is the Marketing Objective?

Build Awareness

How does it work?

It is very straight forward to create a coverwrap. There are many other bespoke solutions that we can also develop for brands incorporating other elements of our mix. For example combining a wrap with a competition, sampling through our brand to hand, mobile etc.

Who's used it in the past?

Virgin Media, French Connection, BT Broadband, Sony Ericsson. BT Broadband - 'Metro made a strong and relevant idea into an enormously successful one with remarkable results. My thanks goes out to the whole team who made the experience so enjoyable, it really was a template of how advertising and editorial should work together.' Stuart Mays, ZenithOptimedia

Features / Benefits

- The team at Metro are highly experienced and have delivered many successful campaigns for our clients. - Metro prides itself on being the youngest national daily in the UK - 27 minutes is the average length of time an Urbanite spends with Metro each day. - 43% spend 30 minutes or more, 12% spend 15 minutes or less a day. - 3/4 of Urbanites start reading Metro before 9am each day, with most readership commencing on a train, tube or bus journey.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k18-44 yr old Urbanites
16 - 24
25 - 34
35 - 44
Both
ABC1
LOCAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESS
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