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A Dynamic medium with immediacy and impact

Provided by Harrods Media
High impact, dynamic digital domination experience which offers huge standout in a premium location with significant dwell times

Tell us about the Opportunity / What is it?

A high-impact digital experience, that offers advertisers the choice of five dominating locations across four floors of the store. These digital media walls are part of the redevelopment of the most premium entrance / exit point to the store, replacing the escalator concourse across all floors. The lighter, replenished environment will enhance the surroundings for consumers in addition to offering advertisers high-impact digital opportunities, connecting with premium Harrods consumers in areas which face dwell times.

What is the Marketing Objective?

Digital Domination.

How does it work?

The five opportunities are 46" LCD screens varying in number from 4 - 16 screens (as part of a network), strategically located at the top/bottom of the escalator concourse by door 10's popular entrance point, across four floors. Sold on a 14 day period, each advertisement is repeated every 3 minutes (on the basis all 12 slots are sold). Our digital creative team can transform a current digital advertisement, create a bespoke campaign or work with you on a creative for your brand. All rates are net of any agency commissions and discounts.

Who's used it in the past?

A vast number of luxury brands across a number of categories - please get in touch for more information on past campaigns.

Features / Benefits

Innovative domination in tactical locations, Reach 28,000 people per 2 week campaign, Connect with Harrods visitors, Target people on route to specific brands or product category, Creative flexibility across one or multiple screens, Raise brand / product awareness, Captivating opportunities in areas of increased dwell times and Brand association with Harrods.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsHarrods visitors: 42,000 per day.
All adultsFemale
Both
AB
ABC1
OUTDOOR / DIGITAL OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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