CASE STUDY: StreetPR and Hello Fresh

Provided by StreetPR UK
Delivering a large sampling campaign at key locations.
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What was the Challenge / Background of the Campaign?

Hello Fresh aimed to become a market leader and UK household name. Campaigns were to be developed from scratch and encompass street promotion , door-to-door sales and sampling at events and key locations.

What was the Campaign Objective?

The aim was to generate awareness and increase sales for Hello Fresh.

What was the Solution?

StreetPR developed a credit card style voucher, which when attached to the promotional flyer significantly increased the acquisition rate. All acquisition was tracked to specific locations and dates, so CPA could be monitored and improvements constantly made.

What were the Results?

Hello Fresh teams consistently performed above and beyond clients targets, and have used StreetPR staff to maintain their rate of growth for over two years. Hello Fresh are now market leaders. What Hello Fresh say about StreetPR: "We were so impressed with the campaigns and service that StreetPR provided, we disbanded our in-house promotional teams and now only use StreetPR".
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsLocation Dependent
All adultsBoth
All
Main Shopper
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
30 Mar 17INCREASE SALESEXPERIENTIAL
SAMPLING
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