This idea is archived

Directly reaching 180,000 parents (mostly mums) in nurseries

Provided by JazzyMedia
JazzyMedia communicate to mums via unique Parentsource Information Boards prominently located in 1,700 nurseries nationwide.

Tell us about the Opportunity / What is it?

Through research we know that mums are keen to receive information, special offers, competitions, coupons and free samples for themselves and their families. We work with responsible companies, charities and Government agencies to deliver just that. We can also arrange bespoke research for this audience group.

What is the Marketing Objective?

Through our regular research and direct relationship with nurseries we know that we can create and deliver the perfect communication solution for clients. We know that we deliver a high level of awareness and engagement, with our messages being seen and discussed, they also prompt action. Indeed, research has shown that we are consistently more effective than digital or print.

How does it work?

Just pick up the phone or email us with your brief. If we believe that we are the right agency for you then we will create a tailor made communication solution. We can manage every step of the development process for you. From creative design, through to production and then distribution of communications to nurseries. During the activity we can arrange for you to visit a nursery and post activity you will receive a list of participating sites as well as some comments from nursery staff and parents.

Who's used it in the past?

JazzyMedia always aims to exceed client expectations, which is why the majority of our clients work with us on a regular basis. We are proud that our clients include Government departments such as the Department of Health as well as charities and not for profit organisations and clients such as NIVEA, Danone, Reckitt Benkiser, Unilever, Butlins and BBC Worldwide.

Features / Benefits

We provide communications which deliver high levels of awareness, participation and engagement. Indeed, recent research showed that after receiving our communications 80% of mums intended to purchase the product, 33% visited the website and/or entered the competition and 18% discussed the activity with others. We can select nurseries by TV region and/or postcode and can work to short lead-times, delivering activity just 2 weeks after receipt of approved artwork. We always provide a post activity report with a list of participating nurseries as well as photos and comments.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kDirectly reaching 180,000 parents (mostly mums)
All adultsFemale
Both
ABC1
C2
Main Shopper
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSAMPLING
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