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Posted on 22 December 2011 at 10:14        Last modified on 30 April 2012 at 13:41 Printer Friendly View    Back to Homepage
Reference Title Provided By
9026 Directly reaching 180,000 parents (mostly mums) in nurseries JazzyMedia

At a Glance

Guide Price
£0 to £50k   More information
Reach & Frequency Directly reaching 180,000 parents (mostly mums)
Target Audience
All adults
Female
All Genders
ABC1
C2
Main Shopper
Media Type NON-TRADITIONAL OUTDOOR
OUTDOOR
UNUSUAL
Location NATIONAL, All Regions
Timings
All Year   More information
Marketing Objective
BUILD AWARENESS   More information
Opportunity Type COMMUNITY
EXPERIENTIAL/EVENTS
RESEARCH
SAMPLING
 

Tell us about the Opportunity / What is it?
1,900 nurseries have registered to join our Network & choose which activities they want to participate in. Our communications include Nursery (staff) Packs & unique Parentsource boards. The boards are prominently situated inside the nursery entrance where parents drop-off & collect their child and with an average dwell time of 45 minutes each week, provide the perfect opportunity for mums to see and discuss communications. Parentsource boards have an A2 poster space, a white board area for the 'call to action' & a dispensing rack for coupons, information leaflets & samples
How does it work?
Just pick up the phone or email us your brief. If we believe that we are the right agency for you we will create a tailor made communication solution. We can manage every step of the development process for you, from creative design, through to production and then distribution of communications to nurseries. During the activity we can arrange for you to visit a nursery and post activity you will receive a list of nurseries that have participated as well as some comments from staff and parents.
Who's used it in the past?
JazzyMedia always aims to exceed client expectations, which is why the majority of our clients work with us on a regular basis. We are proud that our clients include the Government, including the Department of Health, charities and not for profit organisations as well as clients such as Reckitt Benckiser, DANONE, NIVEA, Unilever and BBC Worldwide to name just a few.
Features / Benefits
We deliver responsible and relevant communications, resulting in high participation rates and high levels of engagement. Indeed recent research showed that after receiving our communications, 80% of mums intended to purchase the product, 33% visited the website and/or entered the competition and 18% discussed the product with someone else. We can select nurseries by TV region or postcode and can work to short lead-times. We are always accountable, providing a post activity report with participating nurseries and a selection of photos and comments.