Drive sales this Christmas with Primesight's digital panels.
Provided by Primesight
Primesight offer a fantastic range of digital formats - helping drive sales in the lead up to Christmas.
Tell us about the Opportunity / What is it?
With Christmas shopping occurring earlier than ever before, it's important to reach your consumers more quickly & efficiently. Our opportunities in Glasgow Subway are perfectly positioned to communicate with shoppers on their path to purchase and our cinema advertising is effective at reaching out to those in a social & relaxed mindset ready to spend. Our roadside opportunities give advertisers great ability to reach customers on a mass scale, attracting new customers which is crucial in the build up to Christmas when people are buying for others & looking for inspiration.
What is the Marketing Objective?
Using Primesight's digital panels allows you to reach both a targeted audience and a mass audience, which is important when driving sales in the lead up to Christmas. Moreover, our screens offer a range of features - including dynamic copy and touch - which ensures that your brand remains in the consumer's mind, helping with both brand awareness and Christmas sales.
How does it work?
There are two main components: reaching your audience and ensuring your advertising is remembered. Primesight's digital 48 network reaches a mass audience, which increases a brand's purchase funnel and attracts new customers. Our digital panels in Glasgow reach 20% pop. in UK's second largest shopping city, and our cinema D6s can target the high foot-fall with blockbusters such as James Bond and Star Wars due for release. Memorability is ensured through dynamic copy and interactivity, with previous results showing a +273% increase in memorability when dynamic copy is used.
Who's used it in the past?
A range of clients across many categories including Coca-Cola, Heineken, Universal Pictures, Vodafone, Lloyds Bank, Unilever, EE, 20th Century Fox, KFC, Warner Brothers, Asda, Halifax, BT, O2, GlaxoSmithKline, Ford and E1 Entertainment, amongst many, many more.
Features / Benefits
Primesight are the only media owner to have a national digital 48 network. This provides the opportunity to reach a mass audience using clever dynamic copy. Both Glasgow subway and cinema D6s target more than 60% ABC1s - an audience with high purchasing power. Moreover, Glasgow is UK's 2nd largest shopping city, with over 300 retail shops and 3 shopping centres. Cinema has a dwell time unrivaled by any other OOH media and this combined with a relaxed consumer mindset and touch-screen technology on Primesight's digital screens leads to interaction and greater brand recall.