This idea is archived

Effectively target a huge OOH business audience

Provided by Admedia (Archived)
550 back illuminated 6 Sheets at Motorway Service Areas & Petrol stations nationally. Positioned head on for maximum impact.

Tell us about the Opportunity / What is it?

Admedia 6 sheets at Motorway Service Areas are a highly effective national business coverage-builder. Located nationally at every one of the 131 Motorway Service Areas in the UK and positioned to reach the maximum number of business travellers. Motorway Service Areas are increasingly a hub for business meetings, with additional business services now offered at leading locations. The business audience ranges from sales reps and fleet managers to senior managers.

What is the Marketing Objective?

Build awareness

How does it work?

Admedia's 6 sheets are positioned to effectively target business travellers who visit Motorway Service Areas. Business travellers account for 65% of the total visits. Admedia National can be used by business-focussed brands in sectors such as motoring, communications and telecoms sectors to reach this huge business audience in a highly impactful way.

Who's used it in the past?

The business package attract advertisers such as business magazines, energy drinks, car accessories, recruitment, telecoms, insurance and internet services, plus, of course, most of the major car manufacturers. Recent users include Vodafone, Carphone Warehouse, Orange, Direct Line, Ford, Jaguar, Honda, The Economist, Jaguar, Mercedes, Siemens, BT Cellnet, Nokia, Samsung, Citroen and Reed Business.

Features / Benefits

All campaigns are fully national with 'incremental' coverage of a time-poor audience business travellers. Admedia National significantly increases the national reach of roadside 6-sheet campaigns - providing extra campaign awareness. Admedia continuously commission awareness research which have provided far stronger recall averages than high-street based campaigns.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k18 million business visits to Motorway Service Areas every 2
25 - 34
35 - 44
45 - 54
Female
Male
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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