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Email Database Opportunities to target 16-34s

Provided by Bauer Media
Email opportunities across all Emap brands using our databases to target audiences with a 16-34 core.

Tell us about the Opportunity / What is it?

Newsletter: A paid for advertisement in the style of the editorial content of the weekly newsletter. Solus: A specially designed, co-branded stand alone email. Solus emails are fantastic for creating awareness and highly targeted campaigns. These emails can include video streaming and data collection. Solus emails give advertisers the opportunity to send a bespoke email to any of our lists of email subscribers. This can include data capture and video streaming.

What is the Marketing Objective?

Use editorial Newsletters and co-branded Solus emails from opt-in subscribers in order to get your clients message to hundreds of thousands of consumers, using the brand association that Bauer brands bring. Can work as an advertorial style standalone promotion or can be used to drive taffic/to link to other activity such as a micro-site.

How does it work?

Lists are cleaned at least every 6 months to branding, integrated into email design.

Who's used it in the past?

Hundreds of clients: from FMCG's to one shot advertisers.

Features / Benefits

Newsletters: editorial environment and voice to communicate brand messages/brand endorsement. Advert includes 75 words of editorially written copy and a picture link (in most cases). Opportunity to put your clients MPU in the FHM emails (subject to approval) for a highly targeted interactive environment. Newsletter sponsorships are also available for further branding, integrated into email design. Solus: Timely, low wastage, high cut-through - the ideal direct marketing solution.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAll Baue brands(which cover ages 10- 50) 16-34 core audience
16 - 24
25 - 34
Female
Male
AB
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSDIRECT MARKETING
RESEARCH
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