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Engaging Advertising Targeting Cricketers via Poster Networks

Provided by Grassroot Media
You can advertise in over 500 A3 poster frames in UK cricket club changing rooms. 0% wastage and 100% stand-out guaranteed!

Tell us about the Opportunity / What is it?

This is an opportunity to advertise directly to the UK's amateur cricketers while they are playing the game they are so passionate about. And no one else in the world can offer what we do. It offers a combination of both frequency and coverage building through the fact it delivers both home players who will see the ad's more,and away players who will supply your coverage numbers. Each player should see our Network's posters at least four times a game (before, half-time, after the game and after showering). This is THE way to get in front of a hard to reach audience.

What is the Marketing Objective?

The world's first media outlet to let you target amateur players while they are playing cricket. Perfect for building awareness of any brand associated with cricket or wanting to be associated with cricket, but also works for any brand wanting to target people interested in sport in general (as cricketers are more likely to be). Especially good for brands wanting a feel good factor as this delivers it by the bucketload.Seeing as the clubs make money out of each campaign. Players know it is in their interest to look at the ad's as they add funds to the club.

How does it work?

The campaign is bought by calendar month with a poster supply deadline of 1 week prior to the start of the month booked. We then arrange for the posters to be installed at each club - a photograph of one poster at each site will be taken. The poster is then taken down at the end of the month.

Who's used it in the past?

Our first advertiser was It's Just Cricket Ltd, a London-based online cricket retailer. They've since been followed by Macca Sports, Our Game, twentyfour7 magazine (new magazine launch), BT Sport advertising their 2013/2014 Premier League coverage on a multi-month deal and DryWorld (multi-month again) and HealthExpress.co.uk. 85% of our audience remembered seeing the DryWorld ad.

Features / Benefits

Mostly ABC1 males under 45. Lots of insight in to what they do and their values. Guaranteed to be seen by people in a sports frame of mind. Very targeted. Long dwell time - 10-15 mins minimum. Solus advertising. Actionable due to the players' mobile phones being with them. Unavoidable. Consistent audience delivery. Feel-good factor as you are supporting the audiences passion/club/sport. Plenty of added value such as: extra fixtures due to cup runs, training sessions, youth teams/parents. Our conservative nature means our figures are all on the very low side of reality.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMales; ABC1; 16 - 45 year olds
16 - 24
25 - 34
35 - 44
Male
ABC1
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSCSR/COMMUNITY
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