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Escape For The New Year on Discovery - Sponsorship Opportunity

Provided by Sky Media
A fantastic sponsorship oportunity on Discovery to reach an audience interested in travel during our coldest months!

Tell us about the Opportunity / What is it?

Fed up of the dark and drizzly British Winter? Well look no further! With inspirational programming to take the viewer to warmer and more exotic climbs, Discovery Brand Solutions and Sky Media are pleased to offer a brand new sponsorship opportunity: Escape For the New Year. Escape For The New Year would take the form of on air message association around all travel programming across the Discovery Network including; A Place In The Sun: Home or Away, A Place In The Sun and Million Dollar A Place In The Sun.

What is the Marketing Objective?

Build awareness with an affluent, aspirational female audience at a time of year where travel to hotter climes really does appeal!

How does it work?

Sponsor will receive three months' sponsorship of Escape For The New Year from January to March 2010, across Discovery Travel and Living, Discovery Real Time and our entertainment channel, DMAX from 25th December 2009 to 31st March 2010. Sponsor will also be entitled to branding on all promotional material with 15 seconds opening and closing credits,8 idents per 60 minutes of programming and 80 seconds accreditation per 60 minutes of programming.

Who's used it in the past?

This is a new opportunity and we look foward to working with a sponsor on this new venture. May suit a travel or lifestyle brand.

Features / Benefits

Audience insight suggests Discovery Travel and Living viewers holiday regularly. They enjoy ski/ winter sports holidays as much as being beach bound or on board a cruise ship. On average, Travel & Living viewers have spent £1,524 on holidays in the past 12 months. This is 13% more than the national average.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
25 - 34
35 - 44
Female
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL25 Dec 09 - 31 Mar 10BUILD AWARENESSSPONSORSHIP / MEDIA
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