This idea is archived

European Athletics Indoor Championships, Birmingham 2007

Provided by Fast Track Events
Major international championships being staged in the UK. Significant plank towards London 2012.

Tell us about the Opportunity / What is it?

Be fully involved in the high profile European Athletics Indoor Championships - a superb London 2012 exploitation platform.

What is the Marketing Objective?

- High profile television exposure - Brand association with teh premier Olympic sport at Championship level - Brand association with British Midlands and Birmingham success

How does it work?

Television perimeter package as National Partner. - Key part of build up through 2006 - VIP Hospitality

Who's used it in the past?

In previous World Indoor Championships staged in Birmingham 2003, BA, Norwich Union and Adecco were all National Partners. (Further details available from Fast Track).

Features / Benefits

- Full perimeter board package offering significant TV exposure across Europe and with host broadcaster, the BBC (10 hours live over three days). - Full package of benefits. - Association with flagship Olympic sport.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
16 - 24
25 - 34
Female
Male
AB
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 07 - 04 Mar 07BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / ATHLETICS
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