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Female changing-room branding in 179 UK Health & Fitness venues

Provided by QJ Media
Changing-room branding is a great way to target active female audiences in 179 UK venues (gyms, healthclubs, leisure centres).

Tell us about the Opportunity / What is it?

Marketers are increasingly adopting a healthy approach with their marketing and media communications. Introducing Gym Media. Communicate with active & affluent females - 2.85m females over a 2 week period with QJ Media. The ‘health-and-fitness female’ is objective-led and therefore, is keen to pass on information learnt, by word-of-mouth communication.

What is the Marketing Objective?

Educating Consumers or Build Awareness

How does it work?

If you’re planning the grooming, nutrition, health, financial, travel, automotive, fashion & accessories or lifestyle categories, the ‘Gym changing-room (female)' pack allows you to target active females in a health and fitness environment. The package allows you to dominate the female changing-room! It includes- SportAds (762mm x 508mm) – 2 panels per changing-room, MirrorAds (120mm x 120mm) – 4 panels per changing-room, LockerAds (250mm x 160mm) – 50 panels per changing-room and ShowerAds (1500mm x 600mm) – 1 panel per changing-room.

Who's used it in the past?

New opportunity for 2006; P&G - Always.

Features / Benefits

Gym Media allows you to target active, affluent, objective-led females, who focus on themselves for the duration of the dwell period they are in the venue. In February 2006, a piece of independent research had been conducted for us on a P&G campaign (pre and post campaign research in test and control venues) which showed a majority of people chose their fitness venue based on proximity, and not based on the network or chain. QJ Media are contracted to over 600 health & fitness venues with the Fitness Industry Association, including female-only gyms (www.qjgroup).

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kFootfall over 4 weeks = 2.85m females
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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