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Posted on 17 March 2010 at 12:17        Last modified on 29 April 2010 at 15:25 Printer Friendly View    Back to Homepage
This opportunity is Archived
Reference Title Provided By
6039 Female targeted UK Arena Tours & Events - Big Screen Advertising Blink TV

At a Glance

Guide Price
£0 to £50k   More information
Reach & Frequency ABC1/C2 females. Audience varies depending on arena & tour
Target Audience
16 - 24
25 - 34
35 - 44
Female
ABC1
C2
Media Type NON-TRADITIONAL OUTDOOR
Location NATIONAL
Timings
Until 31 Dec 10   More information
Marketing Objective
BUILD AWARENESS   More information
Opportunity Type EXPERIENTIAL/EVENTS
 

Tell us about the Opportunity / What is it?
Blink TV is the world's leading big screen entertainment business. We operate predominantly in the live music and concert touring business, providing video equipment including giant screens for which we own the media rights. There is an opportunity for advertisers with TV/Cinema creative looking to reach an audience of ABC1 / C2 / C3 females by appearing on the big screens during our National Arena Tours aimed at a female 16+ audience.
How does it work?
It works similar to TV or Cinema advertising. Blink TV offers opportunities for advertisers to appear on the big screens in the downtime ie. when the artists aren't on stage. Advertisers receive 4 x 30 sec slots each night of the tour.
Who's used it in the past?
Nivea, Freederm, Impulse, Clean & Clear, Sure, Boots, Coke, Diet Coke, Durex, MTV, Paramount, Sony, Red Bull, Volvo, VW, Super Drug and many more.
Features / Benefits
Reach your audience at a place of entertainment and enjoy a positive association with an established band/artist/event and venue. Schedule includes Leona Lewis, Westlife and JLS tours plus the Capital FM Summertime and Jingle Bell Ball 2010.