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Football League Interactive Video Player Sponsorship

Provided by Football League
This is an opportunity to sponsor the highly visible Video Player on 80 Football League websites.

Tell us about the Opportunity / What is it?

Football League Interactive (FLi) manages the digital rights of 80 English football clubs and builds and manages their websites. The Video Player is positioned on each clubs website homepage and plays out match highlights and other compelling football footage. This sponsorship opportunity provides a sponsor with extensive branding opportunities and association with loyal football fans. The package includes: - Naming rights above the Player - Pre video promotional bumpers - Post video promotional bumpers - Enhanced branding in full screen mode - Shared i-Frame.

What is the Marketing Objective?

Free view player sponsorship provides your brand with the opportunity to target a mainly male adult audience (6 million unique users) who are loyal fans of their specific club. It offers great brand awareness, the ability to click through to a shared iFrame, joint Football League and sponsor association. Also incorporated in the proposition is a range of other online inventory to promote and support sponsorship of the player. Sponsorship of the Player is measurable in terms of measured clicks and measured homepage impressions.

How does it work?

The Player currently plays a range of videos,including match highlights, previews and reviews of matches played. It is not an automatic play facility therefore requiring the user to click to watch. It does have a high click through rate (approximately 3.2 million clicks per month). The sponsor will have a position above the player for branding which will offer a click through opportuinty. There will also be a bumper before and after every show for sponsor branding purposes. There is a full screen button which when clicked offers greater brand awerness and promotion.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Features include: Sponsorship on the home page of 80 football club sites - High profile position on homepage - Ownership of the video player - Video Player shows unique team specific football content - Content can be seen in full screen view. Benefits include: Massive reach to football fan audience - Association with 80 football club websites - Loyal fans have to come to the Player for their fix team footage - Full screen view means greater brand exposure and aware - i-Frame feature offers the sponsor greater association with football club.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k65mil page impressions & 6mil unique users per month.
All adultsMale
ABC1
C2
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
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