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Footfall of: 9,956,578 - With exclusive M4 Corridor package

Provided by Exterion Media
Execute a high visibility campaign - target high profile ABC1 commuters travelling via M4 corridor - a key route to the capital.

Tell us about the Opportunity / What is it?

An opportunity to advertise on high visibility, illuminated sites at the following train stations along the M4 corridor which leads straight into the capital: Ealing Broadway, Reading, Oxford, Swindon, Bristol Temple Meads, Cardiff Central and Swansea.

What is the Marketing Objective?

Brand awareness is built through high visibility, Illuminated sites in dominant locations at key stations with the 12 week duration adding frequency and longevity. Consumers are also motivated to purchase your product with this high dwell time opportunity.

How does it work?

The opportunity allows you to target affluent ABC1 business commuters who regularly travel along the M4 corridor (for example, Oxford, Ealing Broadway) to the capital. Advertising will be at the key stations along this route, capturing the attention of business consumers on the go, building brand awareness and motivating purchase of your product.

Who's used it in the past?

CBS Outdoor have a vast database of clients who have already tapped in to the successful method of outdoor advertising in general to reach it's core audience and maintain high coverage. Examples are: Cadbury's Creme Egg, Ikea, Heinz, Reebok & Dior Addict to name a few. This spans across different sectors including, Finance, Retail, Drink, Household Goods, Telecoms & Pharmaceuticals.

Features / Benefits

Features & benefits include the opportunity to target high profile ABC1 business travellers who frequently use train stations along the M4 corridor, leading to the capital city. The package uses illuminated premium landmarks in all stations for maximum visibility and is cost-effective for a 12 week campaign that creates longevity for your brand. Your campaign will be seen by high numbers of the demographic. The collective footfall is: 9,956,578. So if you want to target affluent ABC1s along this route, this is a good opportunity to market your brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kFootfall of: 9,956,578 - High frequency
35 - 44
45 - 54
55 - 64
All adults
Male
Both
AB
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBRAND STATURE
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