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Galaxy Travel Guides with Rough Guides

Provided by Global Media & Entertainment
Galaxy have teamed up with Rough Guides to offer listeners the best in travel advice.

Tell us about the Opportunity / What is it?

The travellers companion - Rough Guides are celebrating their 25th Anniversary this year. As part of the celebration we have teamed up with them to provide listeners with online guides to various party destinations across the world. The activity includes 6 months of online guides plus podcasts.

What is the Marketing Objective?

Our listeners look to us for suggestions and advice about what films to watch, where to go out or an evening and also where to go on holiday! With the new partnership with Rough Guides, we are able to offer listeners the best travel advice available on their favourite stations website. It is a lifestyle brand association.

How does it work?

All stations receive: 2 x (30-40”) edited podcasts broadcast per day (0500 - 0445) Total 364 spots across 6 month period. Sponsor association with on air broadcasts of edited podcasts Sponsor branding on 6 extended podcasts Website banners, buttons & links within travel microsite Other opportunities possible, please contact with ideas.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

To build brand awareness - particularly amongst the target age group 25-34 year olds. Association with a trusted radio brand and a renowned travel company who link up as an authority on travel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k20-34 year old, adventurous adults
16 - 24
25 - 34
Female
Male
AB
ABC1
RADIO / NATIONAL
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MUSIC / DANCE
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