This idea is archived

Game of the Week on Blyk's mobile phone network.

Provided by Blyk UK
On Blyk, game developers & distributors can uniquely target youth; building awareness of consoles & games through mobile.

Tell us about the Opportunity / What is it?

Blyk is the new media channel for reaching and engaging 16-24s through their mobile phones. For young people, Blyk is an exclusive mobile phone network which links them up with the brands they like and gives them free texts and minutes every month. Blyk members are 100% opted in, verified and profiled, providing you with a highly targeted audience, ready to receive relevant communications from you. This opportunity is complementary to your adverts in niche gaming magazines and adverts on TV. Our member reviews complement your PR activities.

What is the Marketing Objective?

Build awareness of games and consoles, identify & convert specialist interest groups & gamers and generate calls to action to get members to review the game.

How does it work?

Blyk leverages the dominant mobile behaviour of young people: messaging. By sending relevant messages directly to their mobile phones, Blyk enables you to reach the right audience at the right time in an interactive, engaging and familiar way. This route to young people clearly works, with campaigns on Blyk enjoying an industry-leading average response rate of 29%. Using in-depth profile information, Blyk helps you to adapt your current creative work to optimize your activity. "Do you want an exclusive preview of Game x which goes on sale for the X-BOX 360 on Monday. Y/N?"

Who's used it in the past?

A wide variety of clients across a range of sectors, from 20th Century Fox, Coca-cola and L'Oreal to Nat West, Boots,COI as well as Sky Box Office. Sky's media objective was to drive subscriptions to the Sky Box Office service the night of the Hatton vs Mayweather fight; please see attached case study. Other case studies are available online at media.blyk.co.uk

Features / Benefits

Profiled audience of 16-24s providing a highly targeted audience wanting to receive relevant communications directly to their mobile phones. Reach them at the right time, when they're out and about or at home. Industry-leading response rates show the strength of building a dialogue through this conversational and personal media channel. Drive sales by delivering a number directly to their mobile handset or a portable coupon while they are out & about. Targeted, relevant and effective communication for young people. An in-store redemption opportunity would be good for 2009.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k150,000 16-24 year old profiled members
16 - 24Female
Male
AB
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITY
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