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Going Solo with Virgin Radio - Instant Solus Days

Provided by Virgin Radio
Reach almost one million listeners in one day by dominating the our airwaves

Tell us about the Opportunity / What is it?

Virgin Radio can offer clients the opportunity to road block key days for their brand. By taking all the exclusive & roadie spots a client can totally dominate our most high profile airtime environments. This strategy is great for key booking days, product launches or as an announcement environment.

What is the Marketing Objective?

Advertisers can achieve massive standout for their brand and drive purchase or standout on key days.

How does it work?

New solus days can be booked up until 4pm the day before (subject to availability) meaning clients can now react to news stories, by placing an advert straight afterwards, activate tailor made adverts in response to sporting events, or place adverts dependant on next days weather. Primetime spots available are 7 - Breakfast, 3 - Morning, 3 - Afternoon, 6 - Drivetime.

Who's used it in the past?

Expedia & E4 The Sopranos

Features / Benefits

As the only national radio station playing credible music to over 2.5 million people, who's listeners love their music,film,gadgets,sport & are online savvy, this is a very attractive audience for brands to target. Virgin is seen as entertaining, both with music & DJ's, it has an edgy attitude to music & life & this is reflected in the station programming. Going Solo on Virgin Radio means your brand reaches the ears of a million listeners in one day. A fantastic strategy for key booking days, new product launches & announcements.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 900,000 20-44 yr olds, frequency 3.3 OTH
25 - 34
35 - 44
Female
Male
AB
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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