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Grazia and Red Bull advertorial - Case Study

Provided by Bauer Media
Grazia is Britain's first weekly glossy and already Britain's Number 1 glossy!

Tell us about the Opportunity / What is it?

Tip ons, bound-ins, inserts, paper technology, creative solutions, sponsorships, advertorials, reader offers, events.

What is the Marketing Objective?

Grazia created a bespoke advertorial piece for Red Bull whose objective was to recruit appropriate candidates for their Formula Una team. They wanted to target the sophisticated, stylish woman with a high disposable income.

How does it work?

In the promotion they nominate themselves to win a "money can't buy experience". A small number of readers attend the Red Bull pre formula 1 party in London, covered in the Grazia entertainment pages. They also won entry to the British Grand Prix - one woman was selected by Red Bull Racing to attend the Grand Prix in Shanghai, China. It saw a fantastic response from readers and Red Bull was extremely pleased with the quality of applications. Grazia, with its high end readership, provided the perfect platform for Red Bull to showcase its association with the Grand Prix.

Who's used it in the past?

This was a bespoke advertorial designed for Red Bull. Please see attached Case Study for more details.

Features / Benefits

Grazia women want it now and Grazia's blend of speed and style satisfies their demands. The magazine gives readers the story behind the story in this weeks news, the world's most glamorous parties and catwalk events just days after they have happened, the hottest new fashion and beauty buys available now. Not last month, but now. Grazia is the only magazine targeting 25-44 ABC1 women on a weekly basis. The low ad ratio means ads have a huge stand out within an uncluttered environment.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kStylish, intelligent women, aged 25 - 45.
25 - 34
35 - 44
Female
AB
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearRECRUITMENTSALES PROMOTION
SAMPLING
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