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Headline Sponsor of Liverpool's world famous Santa's 5km Dash

Provided by Run Liverpool
Great opportunity to be the headline sponsor of the biggest Festive Fun Run in the UK

Tell us about the Opportunity / What is it?

There is an opportunity for title sponsorship within the Liverpool Santa Dash. The fun run event is the biggest of its kind. Sponsorship package will include extensive branding on all event collateral from pre - event promotional material, race pack information, branding opportunities on the day. The event promotes to a national audience similar to the Great North Run and London Marathon albeit at the Fun Run end of the market rather than the athletic end. The event is featured regularly on www.youtube.com with some great videos from the day.

What is the Marketing Objective?

The Santa Dash audience buys in to the event because of the feel good factor. with the main motivation behind the event being the amount of money that will be raised for Charity. - Sponsorship is a great way to engage in a dialogue with your consumers, staff and stakeholders in an environment they are passionate about. - Build Brand Awareness - Sampling in the Xmas season

How does it work?

- Title sponsorship would cost in the region of £20,000. - This would guarantee extensive brand exposure at every marketing level. - The promotion of the event lasts for virtually the whole year as once it is over the promotional programme begins again with cross selling through six other race events in the city. - A Mini Dash of about 1 mile also takes place just after the main event for children 12+ under

Who's used it in the past?

This is the first time the event has looked for a headline brand sponsorship

Features / Benefits

The key features of the Liverpool Santa Dash are: 1. It is the biggest in the U.K. 2. It is a fun and interactive event to promote your brand in the key Xmas Season 3. Full access to all elements of Run Liverpool's Marketing Mix 4. Las Vegas and Liverpool compete for the 5K World Record 5. It has an established national and International profile.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k7,500 runners; 10,000 audience
16 - 24
25 - 34
Male
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
North01 Nov 09 - 10 Jan 10BUILD AWARENESSCSR/COMMUNITY
PUBLIC RELATIONS
SPONSORSHIP / SPORT / ACTION SPORTS
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