Tell us about the Opportunity / What is it?
Headline sponsorship gives a brand the opportunity to become associated with Freeze Festival, the UK's biggest snow and music festival which is host to the UK leg of the pan-European World Cup Big Air snowboard competition and an International Freestyle Ski comp. For three days the power station is transformed into an alpine-style ski resort, complete with apres ski bars and two stages of live music. The event attracts high volumes of young, affluent visitors wanting to watch world class wintersports action and international music acts or participate in some retail therapy
How does it work?
Headline Sponsorship includes full naming rights, event activation and branding on all Freeze pre-event marketing materials including a significant broadcast package across the C4 network, a blanket London tube network ad campaign, and national and regional print campaigns. The broadcast package includes a unique opportunity for a brands logo to be included on pre-event trails and 'ticket sales' trails on the C4 Network; and bumpers and stings on the Freeze Festival programme to be broadcast during T4 zone, as well as global coverage on Euro Sports Live. Pls refer to PDF
Who's used it in the past?
LG, Relentless, Desperados, Dare2B, Burton, Armada Ski, Visit London, Ubisoft, Swatch, TSA.
Features / Benefits
Freeze Festival provides a unique opportunity to access a high profile sporting event with international coverage across Channel 4 and Euro Sports Live and align your brand with a top music festival billing superb headline acts such as Cypress Hill, Orbital, Friendly Fires and Chase & Status who have headlined over past few years. The event attracts a predominantly young modern crowd but the quality of the event also benefits from a broader demographic reach. High quality activations are created at this unique event - it's a festival not to miss out on!!