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Headline Sponsorship of the Everest Ultra - The Ultimate Race

Provided by Everest Ultra
Headline sponsorship gives a brand the unique opportunity to be associated with the Highest Ultra Race in the World.

Tell us about the Opportunity / What is it?

This race is the latest Himalayan Challenge concieved by Jan Turner. It comes with a pedigree of races behind it that includes The Everest Marathon, The Annapurna Triathlon, The Kathmandu Marathon and The Annapurna 100. The Headline Sponsorship gives a brand the opportunity to become intrinsically linked to an event that will receive large global TV coverage and represents a large PR opportunity for a brand. Full online distribution rights are given so a brand can also seed the branded coverage across relevant sites and social networking sites such as youtube.com.

What is the Marketing Objective?

Build association and affinity.

How does it work?

Headline Sponsor receives a promotional campaign that includes event advertising / branding & sampling. As well as a full scope for multi-media PR endorsements. The event will be filmed and photographed which will all be branded and shown across Transworld Sport and Asia Satellite. There is potential for brands to create online editorial based branded film that can be seeded on relevant websites e.g. ESPN, Eurosport (subject to agreement).

Who's used it in the past?

This is a media first and a World Record Breaking Attempt.

Features / Benefits

- Association with a World Record Breaking extreme event. - Huge PR potential which can be seeded across Magazines / Online / TV. - The Everest Ultra is part of a pedigree of races from Everest Marathon, The Annapurna Triathlon, The Kathmandu Marathon and The Annapurna 100. - The organisers have 25 years of experience running and promoting these events.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kExtreme sports lovers Male aged 30-55
35 - 44
45 - 54
Male
AB
ABC1
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 30 Apr 11BRAND STATUREPUBLIC RELATIONS
SPONSORSHIP / SPORT / EXTREME SPORTS
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