This idea is archived

High impact banner in heart of Birmingham shopping district.

Provided by Plakativ Media Ltd
SITE NOW DEAD BUT CONTACT US FOR A NEW BIRMINGHAM SITE COMING SHORTLY

Tell us about the Opportunity / What is it?

A giant 240m2 illuminated banner on New Street in the heart of the shopping area of Birmingham, second only to London for retailing and only metres from the famous Bull Ring shopping centre.

What is the Marketing Objective?

Target the city's shoppers on the main shopping street in the city with little or no outdoor competition to dilute the impact.

How does it work?

Grabs and holds the attention of every single person walking down New Street especially on the run up to Christmas when New Street is the busiest pedestrian street in the UK.

Who's used it in the past?

The Fratellis concert tour. Sandisk and Apple already booked in for later this year.

Features / Benefits

Potential to use Bluetooth transmissions from the site to the thousands of pedestrians as they pass by.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kShoppers & rail travellers in Birmingham city centre
25 - 34
35 - 44
45 - 54
Female
Male
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
MidlandsAll YearBRAND STATUREPUBLIC RELATIONS
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