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Hudson's Historic House & Gardens Bookmark Opportunity

Provided by Heritage House Group
Unique bookmark opportunity to target 100k + AB1 affluent adults. Available now - copy deadline end of October for 2008 edition.

Tell us about the Opportunity / What is it?

Since 1987 Hudson's Historic Houses and Gardens has been the only comprehensive guide to some of Britains finest heritage sites. Updated annually, Hudson's list over 2500 houses and gardens that are open to the public. With pagination now exceeding 600 pages an opportunity exists to provide the first Bookmark to appear within this high profile title.

What is the Marketing Objective?

Hudson's does not carry commercial advertising and has not previously attempted to attain sponsorship for a bookmark. This opportunity will appeal to those wishing to support a long term subliminal advertising message to a highly selective and growing audience of heritage aware AB1's.

How does it work?

Hudson's is regularly used throughout the year as a planner for country weekends away. Its comprehensive coverage allows the reader to plan visits in line with opening times and special events/attractions. The addition of a Bookmark provides an immediate point of reference whilst browsing between venues and a superb visual branding opportunity.

Who's used it in the past?

First opportunity for 2008

Features / Benefits

This unique opportunity provides an unrivalled platform for a sustained twelve month brand exposure within Britains leading stately homes guide. Additional benefits will include the opportunity for banner inclusion on the website www.hudsonsguide.co.uk which is the most heavily trafficked UK site for historic house visits.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k100k+ AB1 annual readers, aged 45+
45 - 54Female
Male
AB
MAGS / CONSUMER
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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