This idea is archived

Impulse Live radio in CTNs and convenience stores

Provided by ABC Media
An opportunity to place your brand at the point of purchase through the Impulse Live radio network in 4,000 convenience stores.

Tell us about the Opportunity / What is it?

Due to a fragmentation of the consumer audience, retail media allows brands to influence people in an environment which is a huge aggregator of consumers. This is the last message a consumer hears before consumption and cuts through the 1,600 marketing messages a typical consumer receives everyday. Retail media is highly accountable with brand recall of instore TV and radio higher than industry averages. Retail media enables us to have complete flexibility with campaigns down to thermal triggers, daypart planning daily copy change, sporting results etc

What is the Marketing Objective?

Instore opportunity within our Impulse Live network (Spar, Londis, Texaco, Mills and other independent stores) have been proven to yield sales uplift. We have a number of case studies proving sales uplift and category growth some of which are detailed on our websites. We are able to track sales of the product running a campaign through EPOS data, which is compared to selected test stores.

How does it work?

Impulse Live radio reaches over 4,000 convenience stores and CTNs and so is able to interact with a large audience. Spar can be separated from the Impulse Live radio package if required. Brands can advertise around music content and also have presenter live feeds in order to include the product into the body of the radio content and make it relevant to topical issues/weather/time of day etc.

Who's used it in the past?

Numerous brands have used and continue to use this network such as Arla, Britvic, Camelot, Coca Cola, Masterfoods, Gillette, Nestle, News International, Unilever, United Biscuits and many other brands. This opportunity is highly adaptable due to its varied audience who are in an environment purposefully to consume.

Features / Benefits

Impulse Live offers the opportunity to be the final message a consumer hears when in a convenience environment. The network operates on a 5 minute loop so consumers are highly likely to hear the advert. ABC Media is able to provide a full after-care pack outlining an analysis of the campaign. We can also provide creative at an additional cost where required.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPlace your brand at POP of 19.8m shopping trips per week
16 - 24
25 - 34
35 - 44
Female
ABC1
C2
RADIO / NATIONAL
RADIO / REGIONAL
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSCSR/COMMUNITY
SALES PROMOTION
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