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Inspiring and Innovative opportunity to sponsor Photo Exhibition

Provided by She-Bop-A-Lula
She- Bop -A- Lula - Photographic Exhibition of Women Singers in aid of Breakthrough Breast Cancer Charity

Tell us about the Opportunity / What is it?

The influence of women in music has often been an addendum in the history of popular music. She-Bop-A-Lula aims to address this by showcasing some of the most inspirational and creative female performers over the last six decades. Approx. 50 images will be exhibited from Lady Day (Billie Holiday) to Lady Gaga, all photographed by female photographers. The combination of music and photography is powerful, loved by both the media and the general public.

What is the Marketing Objective?

To be associated with a fun and provocative Photo exhibition that will garner big media exposure by the nature of its subject matter, together with supporting a major charity. Breakthrough Breast Cancer Charity is the UKs leading breastcancer charity, a disease that effects 1 in 8 women.

How does it work?

Most people have an interest in music and have an opinion on their likes and dislikes. The debate of 'most influential women' is wide open for discussion which will be harnessed through the media using all available tools including social networks. Also the visual appeal of photography - people like to look at pictures and the media welcome the opportunity to print 'free' pictures.

Who's used it in the past?

This is a new opportunity. The ideal sponsor might be someone who wants to liven up their image or product by association with an attractive and appealing subject matter.

Features / Benefits

Not only is this an opportunity for sponsorship of the exhibition, but related marketing opportunities such as the book , CD and clothing items. Also the opportunity to tour the Exhibition internationally. Third edition of the book She Bop by Lucy O'Brien, well respected music journalist, will be published to coincide with the Exhibition.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1500+ people to attend per week with unlimited scope for PR
All adultsBoth
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
London05 Mar 12 - 05 Apr 12BRAND ATTITUDECSR/COMMUNITY
EXPERIENTIAL
SPONSORSHIP / ARTS
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