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Kiss Radio - Sponsorship of Thorpe Park Fright Nights

Provided by Bauer Media
Kiss radio is the Sony Radio Award winning, fun-loving station reaching 2.3million of UKs young party people.

Tell us about the Opportunity / What is it?

Case Study ·Idea focused on Kiss 100 promoting Thorpe Park's end of season period, the autumn "Fright Nights" ·Emap Advertising proposed a live Kiss 100 show that would take over the park ·The event, a 90 minute theatrical performance, was attended by 6,000 paying customers in the outdoor auditorium ·The Halloween themed production included live performances by UK Breakdancing and Beat-Boxing champions, and culminated in a performance by DJ act "Haunted House" ·The results were outstanding; targets were smashed by 37% - an astonishing year-on-year growth of 60%

What is the Marketing Objective?

Emap Advertising presented Thorpe Park as the thrill-seeking heart beat of London - the place that work-weary Londoners could go, to top up on adrenalin after the exhaustion of the autumn commute. Reflecting their ambitious growth plans, Thorpe Park was targeting a 16% footfall growth in 2004 - Emap Advertising smashed Thorpe Parks' ambitious growth targets.

How does it work?

.Live Kiss 100 show took over the park .6,000 people attended the 90 minute theatrical performance Increase footfall to Thorpe Park - massive branding opportunity in front of a captivated audience.

Who's used it in the past?

Thorpe Park - please see attached case study for more details

Features / Benefits

Kiss 100 it is the number One station in London for 15-24s with a 7.6% share in this marketplace. Kiss is not just a radio station - with TV, SMS, music and clubbing services, it is now a fully-fledged multi-media brand! There are Sponsorship Opportunities on Kiss Events (Headline, Secondary or Guerilla). The Kiss web site offers loads of unique benefits for users with extensive competitions and SMS mailouts. Users can get all of the latest information about Kiss clubs such as the Kisstory nights and buy hot tickets or Kiss ringtones at the Live Sexy Shop.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k6,000 15-34yr olds
16 - 24
25 - 34
Female
Male
AB
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearRECRUITMENTEXPERIENTIAL
SPONSORSHIP / MEDIA
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