This idea is archived

Last chance to sponsor Time Out Eating & Drinking Guide/Awards.

Provided by Time Out
Sponsorship of London's best-selling Eating & Drinking Guide and longest-running Eating & Drinking Awards event.

Tell us about the Opportunity / What is it?

Sponsorship is available of London's best-selling eating & drinking guide; and the capital's longest-running Eating & Drinking Awards event. The sponsor will have the opportunity to sample their product at the prestigious awards reception with invited guests from key London restaurants and bars, celebrity presenters and national press.

What is the Marketing Objective?

Raising brand awareness through a unique partnership with Time Out, promoting London as a culinary capital and highlighting the tremendous range and quality of its restaurants and bars. Benefits from valuable PR coverage.

How does it work?

Interaction with a valuable target audience through: front cover branding; prime advertising sites; potential advertisement promotions; free copies for PR purposes; branded window stickers; sponsorship of a high-profile event; branding on all print and signage; ownership of a specific award; invitations for key personnel and clients; branding on coverage for the event in Time Out magazine and on timeout.com; PR coverage for the event; potential microsite on timeout.com; online offers & competitions.

Who's used it in the past?

Prestigious drinks brands: Perrier (for 6 years); Michelob (for 5 years); Leffe (for 2 years) and Gordon's (1 year)

Features / Benefits

This sponsorship is rarely available, it positions the sponsor's brand alongside one of the world's best known publishing groups, renowned for publishing titles that are unbiased and 100% independent. It reaches a huge target market through valuable branding opportunities, product sampling, offers & competitions. PR reach in 2007 of 55,908,459 with a PR valueof £868,351 (compiled by Roche Communications).

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k58% of readers are between 15 and 55 years old. 78% are ABC1
25 - 34
35 - 44
Female
Male
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
London22 Sep 08 - 23 Sep 08BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MEDIA
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